Thursday, April 6, 2017

Netflix replaces 5-stars ratings with thumbs to improve personalized suggestions.

In an update rolling out today, Netflix is retiring the familiar five-star rating system and replacing it with the much simpler thumbs-up and thumbs-down mechanism. In other words, you will either like or dislike a movie, with nothing in between. The five-star rating had the advantage of letting users moderately like something. However it was more of an indication of what customers in general liked or disliked, not really helpful to improve your personal experience. With the new thumbs rating mechanism, Netflix will use your ratings "to help you get better suggestions" and push those suggestions to your homepage within the app.

The new rating system will, according to Netflix, tell them "that you like something and want to see similar suggestions. A thumbs-down lets us know you aren't interested in watching that title and we should stop suggesting it to you." Furthermore, "using thumbs helps us learn more about your unique tastes so we can do a better job suggesting stories we think you'll love.", Netflix said in a blog post. The streaming company also claims they saw a 200% increase in ratings activity when testing thumbs rating.

I never rated anything in Netflix. Will the thumbs mechanism get me started? We'll see with time. 

You can download Netflix in Google Play Store.

Source: Netflix

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