The current version of the popular flipping news reader does let you share articles to Facebook Messenger, but your friend only receives a link. This update improves on that by bringing some visuals to it and lure non Flipboard users to download and use the app.
Once you share an article and your friend opens it in Messenger, they will be taken straight to the article in Flipboard. If Flipboard is not installed, they will be prompted to download it and then share the article. A great way to attract new customers. Flipboard also says that "opening an article from Messenger also unlocks a small new share icon in Flipboard to make it easier to continue the conversation with your friend and quickly share stories back."
Now you can proceed to Google Play Store to update Flipboard on your device and help them get more users by sharing your articles.